Currently, passion for and against the use of Artificial Intelligence runs deep, but are we really surprised? Perhaps not unexpectedly, AI has brought into question how, and if, we as humanity truly value authenticity and learned skills within the scope of creative work.
The crux of our work is helping brands tell their unique stories, and we believe those stories are only as impactful as the people behind them. But what if there are no people behind them? Then what? Ridiculous, AI supporters cry; there will always be people to do some of the work.
Authentic storytelling, told by the story-makers themselves, is at risk. A page can easily be filled with words, but do those words truly reflect the people and the brand behind them? Every company is founded on a decision to create something, be it a product, service, or narrative. Maybe that decision was personal, coming from a place of experience. Maybe it was professional, noticing a need for change and then doing something.
Those choices, combined with the reasoning behind them, are what make us, and our businesses, exclusively human. And that’s why the Ovibos team has adopted a phrase called ‘cognitive integrity’.
Cognitive Integrity at Ovibos Consulting
Cognitive integrity combines the conscious use of intellectual processes like thinking, reasoning, or remembering with the resolve to uphold the moral, ethical, and artistic standards of a craft, in the case of Ovibos Consulting, writing, photo, and video content creation.
We believe it is important to stand on the principles of cognitive integrity to fulfill the expectations of our clients in every way. We also believe that this concept goes beyond serving clients of Ovibos Consulting today; it cements the cornerstone for all creative work in the future.
As such, the team discussed all the possible ways to preserve our own cognitive integrity and that of our clients through an open, honest, and collaborative approach.
Our pledge to preserve cognitive integrity
Ovibos Consulting will never use generative AI to fabricate the places, people, or experiences our clients represent.
- We will never use AI-generated imagery to depict real destinations, products, or people
- We will not create fabricated reviews, quotes, or testimonials
- We pledge to partner with local artists and photographers
- If assistive AI tools are used for behind-the-scenes work, we will disclose it
- A human editor will review all projects before being distributed to the public
Honest marketing is, after all, built on trust. Effective storytelling comes from real effort and a commitment to preserving the skills necessary for complete, accurate, and timely narration, regardless of the topic.
Cognitive integrity means accountability and the very human process of working together to fully understand a goal or objective. Ovibos Consulting can promise these things. An artificial entity cannot.
The word ‘ovibos’ comes from the Latin name Ovibos moschatus, which includes musk ox, a stocky, shaggy Arctic mammal. Known for their incredibly protective behavior when threatened, musk oxen circle their young at the first sign of danger, facing outward, ready to defend. We at Ovibos Consulting see ourselves as a representation of this collective circle of knowledge and expertise to protect and defend each client’s valuable story. We will accept nothing less.