
Our pledge to preserve cognitive integrity
Ovibos Consulting is committed to helping brands tell their unique stories, and we believe a story is only as impactful as the people behind it. With the advent of generative AI, authentic storytelling, told by the story-makers themselves, is at risk. A page can easily be filled with words, but do those words truly reflect the people and the brand behind them? That’s why the Ovibos team has adopted a phrase called ‘cognitive integrity’.
Cognitive integrity
Cognitive integrity combines the conscious use of intellectual processes like thinking, reasoning, or remembering with the resolve to uphold the moral, ethical, and artistic standards of a craft, in this case, writing, photo, and video content creation.
Ovibos Consulting will never use generative AI to fabricate the places, people, or experiences our clients represent.
- We will never use AI-generated imagery to depict real destinations, products, or people
- We will not create fabricated reviews, quotes, or testimonials
- We pledge to partner with local artists and photographers
- If assistive AI tools are used for behind-the-scenes work, we will disclose it
- A human editor will review all projects before being distributed to the public
Honest marketing is built on trust. Effective storytelling comes from real human effort and a commitment to preserving the skills necessary for complete, accurate, and timely narration, regardless of the topic. Cognitive integrity also means accountability and the very human action of collaboration to fully understand a goal or objective. Ovibos Consulting can promise these things. An artificial entity cannot.
The word ‘ovibos’ comes from the Latin name Ovibos moschatus, which includes musk ox, a stocky, shaggy Arctic mammal. Known for their incredibly protective behavior when threatened, musk oxen circle their young at the first sign of danger, facing outward, ready to defend. We at Ovibos Consulting see ourselves as a representation of this collective circle of knowledge and expertise to protect and defend each client’s valuable reputation. We will accept nothing less.
